You know how, even as children, we often show what kinds of things naturally interest and excite us? For me, it was always drawing and coloring. Art class was my favorite at school. But when it came time to choose a career, I never even considered that art could be a real job for me. Instead, I took a more practical path and ended up working in healthcare. The work was meaningful, and helping others gave me a sense of purpose—but still, something was missing. I couldn’t quite name it yet, but I longed for something more.The turning point came when I met another female artist who became a friend. I watched her pursue her creative career, saw how deeply her art touched people, and realized that art could be a meaningful profession. If it was possible for her, why not for me too?

In 2012, I bought my first paints and began learning how to paint. Four years later, life forced me to pause and rethink my direction—and that’s when I took one of the biggest risks of my life: I left my permanent job and started my own business. It was a classic leap into the unknown, but at the same time, it felt like the first step toward freedom and a life that truly reflected who I am. Starting completely from scratch was scary. Soon I realized that nothing happens overnight — entrepreneurship requires learning, courage, and ongoing commitment.

Many people don’t know that I’m truly an introvert. I feel most comfortable behind the scenes and need plenty of quiet time on my own to recharge. That’s why sharing my art publicly felt uncomfortable at first (and still does at times).But the calling—and the desire to create something new—kept me moving forward.And here’s the advice:If you recognize this trait in yourself, I hope this encourages you to pursue what you love—even if it comes with discomfort.Doing it regularly helps a lot.Even if certain things never feel entirely comfortable, they can become much more neutral and manageable over time.

I’m deeply grateful to those of you who’ve been with me from the beginning — buying my art, encouraging me, and giving me the courage to keep going. Creating is essential to me — something I would do no matter what. It’s how I explore myself and the world around me. More than anything, it has become a voice and a tool to express the things I care about most. Over time, my art has found its way into homes, becoming part of people’s everyday lives and meaningful moments. I’m truly thankful to everyone who has seen a piece of themselves in my work.

Why I Paint

I paint works that draw inspiration from nature and human experiences, combining symbolism and archetypes.
My art can be bold and full of contrasts, or on the other hand, dreamlike and gentle – but it always invites you to pause, feel, and discover meanings.
Through my art, I aim to bring beauty, emotion, and insights that act as bridges to our inner selves.

Environmental sustainability is an important value to me. I always do my best to support it.

Nature is my greatest source of inspiration in creating art. I never cease to marvel at nature – I love its forms and the beautiful, ever-changing colors. My respect and appreciation for nature is reflected in my actions, such as printing my artworks and other printed products only as needed. This helps me avoid creating unnecessary items. Recycling and sorting waste is an important routine in my daily life. I never pour acrylic paint rinse water down the drain, as I don't want to pollute water systems with microplastics. Even small everyday choices matter.

I promise to act in a way that honors nature and its uniqueness.

Art creates connection on many different levels. It is an interaction in which each viewer finds their own story.

Art wouldn't be as impactful if it didn't somehow speak to the deeper parts of ourselves.

I love symbolism and archetypes, as they connect individual experiences to a larger whole. Through art, we can experience deeply moving moments – to be touched, to remember, to find meanings, and to feel connected. It can be a source of strength and a mirror that sparks insights, helping us see our own story in a new light. At its best, art breaks boundaries and challenges established perceptions.

The goal of my art is to create a sense of belonging – to nature, to our inner selves, and to each other. The power of art lies in its ability to evoke thoughts and emotions, whether abstract or figurative, colorful or black and white.

Art is a form of communication – an interaction between the artwork and its viewer.

taideteos-A NEW DAWN - Jenni Pennanen Art
The acquisition of art doesn't need to be justified. It can simply be about decoration and aesthetics – while also being meaningful and thought-provoking.

The role of art in homes has varied across eras and social classes. It has symbolized wealth and culture, but also conveyed values and worldviews.

Today, art is easily accessible and part of everyday life for ordinary people. Art is no longer a privilege of the wealthy; it has become available to everyone. It enriches daily life and brings beauty and emotion into our surroundings.

Everyone has the opportunity to enjoy art in their own home.